Restoring Our Community

Collage of campus architectural renderings: Wellness Center, Market, Excel Center, and Bank

A Northwest Roanoke Community Initiative

2017


Launched in 2017, the Northwest Roanoke Food Access Initiative was a community collaborative spearheaded by NW residents, Roanoke College, Freedom First Credit Union, Local Environmental Agricultural Project (LEAP), United Way of Roanoke Valley, The City of Roanoke and a cross sector of other partners focused on reducing health disparities in the NW community.

2022


In partnership with community stakeholders, residents and partners, the community collaborative initiative will be community-led and driven by the needs and priorities of the community. The initiative will invest funding, resources, and services, and is committed to ensure individuals and families who live and work in the NW area have access to healthy and affordable food options, financial resources, and education and employment opportunities.

Why This Location

  • The Goodwill Campus is well positioned within the community to engage with surrounding neighborhoods.
  • The public face is currently Melrose Avenue with opportunities along 24th Street and Salem Turnpike for community engagement.
  • Three distinct bus lines are located within a ¼ mile radius to the Goodwill Campus.
drone view of melrose jobs campus in roanoke
Current Goodwill Campus at 2502 Melrose Ave. NW, Roanoke

Northwest Initiative Concept Plan

The center will feature a grocery store, banking services, a wellness center, and an adult high school. The Melrose Branch Library will remain as part of the center.

middle-aged Black woman shopping in produce section at a market

Market

The Market on Melrose will be an anchor for providing access to healthy and fresh foods, nutritional education and improving food access.

Partners

  • MDI
  • Feeding SW Virginia
  • LEAP

Priorities

  • Quality & Freshness
  • Affordable Prices
  • Virginia Fresh Match
  • Cleanliness and Safety
  • Online Ordering & Delivery
Black man holding his young son on his lap as the boy places coins in a pink piggy bank. They are smiling.

Banking Center

The Financial Center will include banking services and provide one-on-one financial counseling at no cost to area residents.

Services

  • Business & Personal
  • Checking & Savings
  • Loans & Financing
  • Financial Literacy
  • Individual Coaching
  • Credit Counseling
collage of healthy fruit and vegetables, exercise equipment and other items representing wellness

Wellness Center

The Wellness Center will function as a holistic community center allowing residents to connect to resources such as: physical and mental health, dental, and fitness offerings.

Partners

  • Carilion Clinic
  • New Horizons Health
  • Bradley Free Clinic

Family Services

  • Medical
  • Dental
  • Behavioral Health
  • Physical Fitness
group of happy young adult women in green graduation caps and gowns

Excel Center®

The Excel Center® is a free, public school that provides adults the opportunity to earn a state-recognized high school diploma and begin post-secondary education.

Resources

  • Flexible employment
  • No-cost childcare for Excel Center® students
  • Transportation support
  • Life coaching
  • Connections to college and career choices
  • Job placement services

Media

Watch the WDBJ7 Live Feed from the Unveiling Event

WSLS  Video

WDBJ7  TV News Broadcast

The Roanoke Times  Article and Videos

WSET  Article

The Roanoke Star  Article

WFIR  Radio News Report

WFIR Radio News Report

 

For More Information

Contact: communityengagement@goodwillvalleys.com

As the project progresses this page will be updated with changes and additional information.

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