Media Tips for the Local News Media

Looking for a good news story idea or a way for your audience to get involved in the community? Goodwill looks forward to working with local media to highlight interesting and inspiring stories that tell the Goodwill story.

Goodwill Industries of the Valleys Media Contact

Kelly Sandridge, Vice President, Marketing & Public Relations
Office: (540) 581.0620 ext. 1107
Cell Phone: (540) 525.5728

Story Ideas for Local Media

Some happenings at Goodwill that might interest you are included in Media Alerts that we send out periodically throughout the month. View our most recent Media Alerts by clicking on the links provided below.

December 2018
Media Alerts Beginning December 3rd

November 2018
Media Alerts Beginning November 19th

September 2018
Media Alerts Beginning September 20th 

August 2018
Media Alerts Beginning August 27th

July 2018
Media Alerts Beginning July 30th
Media Alerts Beginning July 10th

June 2018
Media Alerts Beginning June 18th
Media Alerts Beginning June 4th

May 2018
Media Alerts Beginning April 28th

April 2018
Media Alerts Beginning April 14th
Media Alerts Beginning April 2nd

March 2018
Media Alerts Beginning March 19th
Media Alerts Beginning March 5th

February 2018
Media Alerts Beginning February 19th
Media Alerts Beginning February 5th

January 2018
Media Alerts beginning January 22nd
Media Alerts Beginning January 12th

Media Alerts Beginning January 8th

Media Alerts Beginning December 28th

November 2017
Media Alerts Beginning November 20th

Media Kit

The Goodwill Industries of the Valleys media kit includes a history of both Goodwill Industries International and Goodwill Industries of the Valleys. It also includes a fact sheet with interesting facts about our organization and a list of media contacts.

Click here to download the Media Kit.

Interested in a story about individuals with disabilities who receive services through Goodwill programs? The National Center on Disability and Journalism provides an excellent language style guide for those journalists seeking the appropriate and accurate language to use when writing or talking about people living with disabilities. Click here to access the style guide.

The media kit must be viewed using Adobe Acrobat Reader. To download this free software, click here.

Goodwill Industries International Contacts (National Inquiries Only)

Lauren Lawson-Zilai
Director of Public Relations
Phone: 240.333.5266
Cell: 240.388.8309

Charlene Sarmiento
Public Relations Program Manager
Phone: 240.333.5590
Cell: 240.620.7703

General Goodwill Information

Goodwill Industries of the Valleys, a United Way partner organization headquartered in Roanoke, serves 31 counties and 13 cities in the New River, Roanoke, and Shenandoah Valleys. Its mission is to help people and families in our community achieve a better life through work and independence. In 2017, Goodwill served 44,917 youth, adults, and seniors who needed assistance getting back to work and gaining greater independence, placed 3,494 people into jobs in our community, and helped individuals attain 1,379 industry recognized credentials that will allow them to be more competitive in their job search and to find higher paying employment.