Media Tips for the Local News Media
Looking for a good news story idea or a way for your audience to get involved in the community? Goodwill looks forward to working with local media to highlight interesting and inspiring stories that tell the Goodwill story.
Goodwill Industries of the Valleys Media Contact
Kelly Sandridge, Vice President, Brand Strategy & External Affairs
Email: marketing@goodwillvalleys.com
Office: (540) 581.0620 ext. 1107
Cell Phone: (540) 525.5728
Chelsea Moran, Marketing Coordinator
Email: marketing@goodwillvalleys.com
Office: (540) 581.0620 ext 1225
Story Ideas for Local Media
Some happenings at Goodwill that might interest you are included in Media Alerts that we send out periodically throughout the month. View our most recent Media Alerts by clicking on the links provided below.
June 2019
Media Alerts Beginning May 31st
May 2019
Media Alerts Beginning May 15th
Media Alerts Beginning May 8th
Media Alerts Beginning May 1st
April 2019
Media Alerts Beginning April 19th
Media Alerts Beginning April 5th
March 2019
Media Alerts Beginning March 22nd
Media Alerts Beginning March 7th
February 2019
Media Alerts Beginning February 21st
January 2019
Media Alerts Beginning January 28th
Media Alerts Beginning January 15th
December 2018
Media Alerts Beginning December 28th
Media Alerts Beginning December 3rd
November 2018
Media Alerts Beginning November 19th
September 2018
Media Alerts Beginning September 20th
August 2018
Media Alerts Beginning August 27th
July 2018
Media Alerts Beginning July 30th
Media Alerts Beginning July 10th
June 2018
Media Alerts Beginning June 18th
Media Alerts Beginning June 4th
Media Kit
The Goodwill Industries of the Valleys media kit includes a history of both Goodwill Industries International and Goodwill Industries of the Valleys. It also includes a fact sheet with interesting facts about our organization and a list of media contacts.
Click here to download the Media Kit.
Interested in a story about individuals with disabilities who receive services through Goodwill programs? The National Center on Disability and Journalism provides an excellent language style guide for those journalists seeking the appropriate and accurate language to use when writing or talking about people living with disabilities. Click here to access the style guide.
The media kit must be viewed using Adobe Acrobat Reader. To download this free software, click here.
Goodwill Industries International Contacts (National Inquiries Only)
Lauren Lawson-Zilai
Director of Public Relations
Phone: 240.333.5266
Cell: 240.388.8309
Charlene Sarmiento
Public Relations Program Manager
Phone: 240.333.5590
Cell: 240.620.7703
General Goodwill Information
Goodwill Industries of the Valleys is headquartered in Roanoke and serves 31 counties and 13 cities in the New River, Roanoke, and Shenandoah Valleys. Its mission is to help people and families in our community achieve a better life through work and independence.
In 2018, Goodwill served 47,288 youth, adults, and seniors who needed assistance getting back to work and gaining greater independence, placed 3,300 people into jobs in our community, and helped individuals attain 1,481 industry recognized credentials that will allow them to be more competitive in their job search and to find higher paying employment.
