Media Tips for the Local News Media

Looking for a good news story idea or a way for your audience to get involved in the community? Goodwill looks forward to working with local media to highlight interesting and inspiring stories that tell the Goodwill story.

Goodwill Industries of the Valleys Media Contact

Chelsea Moran, Marketing & Public Relations Manager
Office: (540) 581.0620 ext. 1225
Cell Phone: (540) 520.8138

Story Ideas for Local Media

Some happenings at Goodwill that might interest you are included in Media Alerts that we send out periodically throughout the month. View our most recent Media Alerts by clicking on the links provided below.

February 2021
Media Alerts Beginning February 9th

January 2021
Media Alerts Beginning January 26th
Media Alerts Beginning January 12th

December 2020
Media Alerts Beginning December 28th
Media Alerts Beginning December 21st
Media Alerts Beginning December 7th

November 2020
Media Alerts Beginning November 23rd
Media Alerts Beginning November 10th

October 2020
Media Alerts Beginning October 19th
Media Alerts Beginning October 1st

September 2020
Media Alerts Beginning September 22nd

July 2020
Media Alerts Beginning July 16th

June 2020
Media Alerts Beginning June 25th

May 2020
Media Alerts Beginning May 6th

April 2020
Media Alerts Beginning April 27th
Media Alerts Beginning April 6th

March 2020
Media Alerts Beginning March 23rd
Media Alerts Beginning March 16th
Media Alerts Beginning March 2nd

Media Kit

The Goodwill Industries of the Valleys media kit includes a history of both Goodwill Industries International and Goodwill Industries of the Valleys. It also includes a fact sheet with interesting facts about our organization and a list of media contacts.

Click here for the Media Kit.

Interested in a story about individuals with disabilities who receive services through Goodwill programs? The National Center on Disability and Journalism provides an excellent language style guide for those journalists seeking the appropriate and accurate language to use when writing or talking about people living with disabilities. Click here to access the style guide.

Goodwill Industries International Contacts (National Inquiries Only)

Lauren Lawson-Zilai
Senior Director, Public Relations

Charlene Sarmiento
Manager, Public Relations

For national media interviews, email Lauren Lawson-Zilai and Charlene Sarmiento at

General Goodwill Information

Goodwill Industries of the Valleys is headquartered in Roanoke and serves 35 counties and 14 cities in Central, Southwest, and Southside, Virginia. Its mission is to help people and families in our community achieve a better life through work and independence.

In 2020, Goodwill served 63,078 youth, adults, and seniors who needed assistance getting back to work and gaining greater independence, placed 2,598 people into jobs in our community, and helped individuals attain 6,321 industry recognized credentials that will allow them to be more competitive in their job search and to find higher paying employment.