Media Tips for the Local News Media

Looking for a good news story idea or a way for your audience to get involved in the community? Goodwill looks forward to working with local media to highlight interesting and inspiring stories that tell the Goodwill story.

Goodwill Industries of the Valleys Media Contact

Kelly Sandridge, Vice President, Brand Strategy & External Affairs
Office: (540) 581.0620 ext. 1107
Cell Phone: (540) 525.5728

Chelsea Moran, Marketing Coordinator
Office: (540) 581.0620 ext 1225

Story Ideas for Local Media

Some happenings at Goodwill that might interest you are included in Media Alerts that we send out periodically throughout the month. View our most recent Media Alerts by clicking on the links provided below.

June 2019
Media Alerts Beginning May 31st

May 2019
Media Alerts Beginning May 15th
Media Alerts Beginning May 8th
Media Alerts Beginning May 1st

April 2019
Media Alerts Beginning April 19th
Media Alerts Beginning April 5th

March 2019
Media Alerts Beginning March 22nd
Media Alerts Beginning March 7th

February 2019
Media Alerts Beginning February 21st

January 2019
Media Alerts Beginning January 28th
Media Alerts Beginning January 15th

December 2018
Media Alerts Beginning December 28th
Media Alerts Beginning December 3rd

November 2018
Media Alerts Beginning November 19th

September 2018
Media Alerts Beginning September 20th 

August 2018
Media Alerts Beginning August 27th

July 2018
Media Alerts Beginning July 30th
Media Alerts Beginning July 10th

June 2018
Media Alerts Beginning June 18th
Media Alerts Beginning June 4th

Media Kit

The Goodwill Industries of the Valleys media kit includes a history of both Goodwill Industries International and Goodwill Industries of the Valleys. It also includes a fact sheet with interesting facts about our organization and a list of media contacts.

Click here to download the Media Kit.

Interested in a story about individuals with disabilities who receive services through Goodwill programs? The National Center on Disability and Journalism provides an excellent language style guide for those journalists seeking the appropriate and accurate language to use when writing or talking about people living with disabilities. Click here to access the style guide.

The media kit must be viewed using Adobe Acrobat Reader. To download this free software, click here.

Goodwill Industries International Contacts (National Inquiries Only)

Lauren Lawson-Zilai
Director of Public Relations
Phone: 240.333.5266
Cell: 240.388.8309

Charlene Sarmiento
Public Relations Program Manager
Phone: 240.333.5590
Cell: 240.620.7703

General Goodwill Information

Goodwill Industries of the Valleys is headquartered in Roanoke and serves 31 counties and 13 cities in the New River, Roanoke, and Shenandoah Valleys. Its mission is to help people and families in our community achieve a better life through work and independence.
In 2018, Goodwill served 47,288 youth, adults, and seniors who needed assistance getting back to work and gaining greater independence, placed 3,300 people into jobs in our community, and helped individuals attain 1,481 industry recognized credentials that will allow them to be more competitive in their job search and to find higher paying employment.