Leadership
A message from Bruce Phipps, President & CEO and John Coker, 2012 Goodwill Board Chair

Bruce Phipps, President and CEO, and John Coker, 2012 Goodwill Board Chair
When we tell our Goodwill story, our audience learns that the model Boston minister EDGAR® J.Helms created 110 years ago remains strong today. It is a simple philosophy of recycling what some people no longer want into retail treasures that many
people will buy. In the process jobs are created for individuals who need them.
For 80 of those 110 years, Goodwill has been serving Roanoke andWestern Virginia. In 1931, at the doorstep of the Great Depression, the Roanoke Union Mission and Goodwill Cooperative Industries formed what is today Goodwill Industries of the Valleys. The business model focused on developing a caring community enterprise, addressing the needs of the poor and those with physical and intellectual challenges.
In an economy that has been nearly as challenging as the Great Depression itself, the wisdom of our founders continues to pay dividends. Never has our organization served so many different groups of people. For the young we provide hope and guidance for the future; for peoplewho have disabilities or economic disadvantages we teach the self-worth that a paycheck brings; for the thousands who have lost jobs, we provide a roadmap back to productivity; and for the senior citizens, who face a longer work life than they ever imagined, we offer the strength of job training.
In 2011 we provided a service to over 75,500 people; put 2,111 people to work in the community; kept 14.3 million pounds of material from our region’s landfills; and employed nearly 1,000 people.
In 1946 when Reverend Lewis Ovenshire took the leadership of this organization he said “Goodwill work is barely beginning here in Roanoke.” A 66-year-old prophecy about what we do that still rings true; Goodwill brings hope to thousands because we grow stronger with each challenge and each year. Today that vision reaches beyond Roanoke to all of our communities. In the Roanoke, Shenandoah, and New River Valleys Goodwill is “Building a Better Community.”
Board of Directors 2013
Goodwill Industries of the Valleys is governed by a volunteer Board of Directors that provides vital support through guidance and fiduciary responsibility. The board is comprised of individuals with diverse backgrounds and fairly represents the geographical regions served by the organization.
Officers
Melinda Payne, Chair, City of Salem
Lewis Bishop, Vice-Chair, National College
Harvey Brookins, Secretary, SunTrust Bank
Howard Lyon, Treasurer, RGC Resources, Inc.
Bruce Phipps, President & CEO, Goodwill Industries of the Valleys
Directors
Robert Archer, Blue Ridge Beverage Company, Inc.
Neil Birkhoff, Woods Rogers, PLC
Dr. John Capps, Central Virginia Community College
John Coker, Retired – SunTrust Investment Services
Jane Conlin, City of Roanoke
Andrew Dickinson, Brandon Oaks Retirement Community
Oscarlyn Elder, SunTrust Bank
Ed Garner, Retired – Norfolk Southern Corporation
Leah Gissy
Khaled Hassouna, Legacy International
Sam Rasoul, Kissito Healthcare
Rhonda Shannon, Carilion Clinic
Jeffrey Van Doren, Van Doren Law Firm
Matt Webb, Scott Insurance
Randall A. Young, Advance Auto Parts
Senior Leadership Team
The Goodwill Industries of the Valleys senior leadership team provides the guidance, management, and vision necessary to achieve successful outcomes for the organization.
Corporate
Bruce Phipps, President & CEO
Jackson Green, Chief Operating Officer
Deb Saunders, Chief Compliance Officer
Phil Jones, Senior Vice President, Administration
Jim Shaver, Vice President, Marketing & Development
Lori Stohlmann, Vice President, Finance
2502 Melrose Avenue, NW
Suite A
P O Box 6159
Roanoke, VA 24017
(540) 581-0620
Fax: (540) 581-0629
Services – Work Training and Commercial Services
Linda LaMona, Senior Vice President
2502 Melrose Avenue, NW
Suite C
P O Box 6159
Roanoke, VA 24017
(540) 581-0620
Fax: (540) 581-0628
Workforce Development
Linda Matthews, Senior Vice President
2502 Melrose Avenue, NW
Suite B
P O Box 6159
Roanoke, VA 24017
(540) 581-0620
Fax: (540) 342-2397
Donated Goods
Jerry Kite, Senior Vice President
Mark Brittain, Vice President
1600 North Coulter Street
Staunton, VA 24401
(540) 886-2001
Fax: (540) 886-7112
