A message from Bruce Phipps, President & CEO and Lew Bishop, 2014 Goodwill Board Chair

Leadership-pictureTo each individual we serve the impact of Goodwill is different.  For some it’s the financial security that comes from having a job and knowing they can support their family.  For others it’s living independently, or going out with friends.  We understand we all have different circumstances, abilities, and interest.  But Goodwill helps people overcome barriers, so they can achieve a better life and gain greater independence.

In 2013, Goodwill assisted a record number of individuals. Nearly 90,000 people walked through the doors in search of help. Of those, 2,894 were placed in competitive community employment. They are earning a paycheck, contributing to their local community, and understand the pride, dignity, and self-respect that comes from earning a paycheck.

When we think about “The Real Goodwill” it’s about building independence for individuals. It’s a youth that needs guidance from a mentor to get on the right track for future success; an adult with disabilities that has the desire to work, just needs coaching to be successful; a senior who doesn’t have skills to re-enter the workforce and faces a future that is not financially secure.

The Real Goodwill is about building strong families. It’s a young mother that needs help finding and balancing career, family, and financial pressures of supporting her children; a father who lost his job and needs retraining to get back in the workforce, so he can stop worrying and be a Dad again.

The Real Goodwill is about building a better community. It’s helping individuals who have been incarcerated to get back on their feet and have the supports they need to not return where they have been; working with community organizations to strengthen services instead of duplicating what’s already there.

As we look to the future we move forward with a renewed vision:

Through the work of Goodwill, people will have the opportunity to achieve their greatest potential.

We look toward new ventures in neighborhoods where we already reside. In Roanoke City we will plant our “Growing Goodwill” Garden and continue to work with others in the community on the Choice Neighborhoods Initiative.

“We know the need is great and Goodwill is committed to helping individuals, families, and our communities achieve their greatest potential.”

Board of Directors 2015

Goodwill Industries of the Valleys is governed by a volunteer Board of Directors that provides vital support through guidance and fiduciary responsibility. The board is comprised of individuals with diverse backgrounds and fairly represents the geographical regions served by the organization.


Harvey Brookins, Jr., Chair, Freedom First Credit Union
Rhonda Shannon, Vice Chair, Carilion Clinic
Howard Lyon, Treasurer, RGC Resources, Inc.
Neil Birkhoff, Secretary, Woods Rogers, PLC
Bruce Phipps, President & CEO, Goodwill Industries of the Valleys


Will Andrews, Scott Insurance
Lewis Bishop, Retired – American National University
Tara Branscom, Cowan Perry, PC
Dr. John Capps, Central Virginia Community College
John Coker, Retired – SunTrust Investment Services
Ed Garner, Retired – Norfolk Southern Corporation
Khaled Hassouna, Virginia Tech
Mae Huff, Retired – City of Roanoke
Dan Karnes, Retired – US Army/US Army Reserve
Chuck Kiser, Shultz, Kiser & Associates
James Laub, Edward Jones
Nathaniel Marshall, Babcock & Wilcox
Roy Martin, Retired – Goodwill Industries International
Sam Rasoul, ENVIGOR & VA House of Delegates 11th District
Jeffrey Van DorenVan Doren Law Firm

Senior Leadership Team

The Goodwill Industries of the Valleys senior leadership team provides the guidance, management, and vision necessary to achieve successful outcomes for the organization.


Bruce Phipps, President & CEO
Jackson Green, Chief Operating Officer
Steven Kelley, Chief Financial Officer
Deb Saunders, Chief Compliance Officer
Phil Jones, Senior Vice President, Administration
Kelly Coleman, Vice President, Marketing

2502 Melrose Avenue, NW
Suite A
P O Box 6159
Roanoke, VA 24017
(540) 581-0620
Fax: (540) 581-0629

Work Training Services

Linda LaMona, Senior Vice President

2502 Melrose Avenue, NW
Suite C
P O Box 6159
Roanoke, VA 24017
(540) 581-0620
Fax: (540) 581-0628

Workforce Development

Mary Ann Gilmer, Vice President

2502 Melrose Avenue, NW
Suite B
P O Box 6159
Roanoke, VA 24017
(540) 581-0620
Fax: (540) 342-2397

Commercial Services

Jodi Henrickson, Senior Director

2502 Melrose Avenue, NW
Suite C
P O Box 6159
Roanoke, VA 24017
(540) 581-0620
Fax: (540) 581-0628

Donated Goods

Mindy Boyd, Vice President

1489 East Main Street
Salem, VA 24153
(540) 986-1224
Fax: (540) 986-1932