A message from Goodwill Leadership:  Bruce Phipps, President & CEO and Harvey Brookins, 2015 Goodwill Board Chair

“We believe in the philosophy of a ‘hand up, not a handout’ and will continue to provide training opportunities that enable our neighbors to reach their fullest potential. Throughout the communities we serve we understand that we are stronger together. Goodwill is dedicated to building partnerships with local organizations and businesses that will enable us to help build independence for individuals, build stronger families, and build better communities.”

Photo of Bruce Phipps and Harvey Brookins

Bruce Phipps, President & CEO (left) and Harvey Brookins, Board Chair (right)

Each of the 31-counties and 13-cities that Goodwill Industries of the Valleys serves in Virginia is unique. From the ethnic diversity of populations and the occupations that are in demand, to the rate of homelessness and youth that are at risk of dropping out of school, Goodwill can only help a community if it understands its needs.

Roanoke has always been the headquarters for our Goodwill, however the training and employment programs that we offer reach far beyond the walls of our Melrose Jobs Campus and often stem from the needs of a specific community.

Reality Check, an interactive program that allows participants to get a glimpse at what lies ahead in the “real world”, was first started as a way to teach youth, enrolled in our programs in Franklin County, the importance of education on the life they envisioned for themselves. Today, Reality Checks are conducted throughout the Goodwill service area and participants include students in middle and high schools, college students, and youth and adults who are participating in programs at both Goodwill and other community organizations.

Goodwill partnered with a local hotel chain in Lynchburg to offer hospitality training for individuals in our Community Work Adjustment program. The partnership was established to assist the hotel in finding qualified workers. This program has now expanded to Roanoke with a vision for a mobile training unit that will serve more people seeking to work in the hospitality industry.

Goodwill Career Connections are modeled after the Resource Rooms at both the Melrose Jobs Campus and the Madison Heights Jobs Center. Career Connections are currently located in Goodwill stores in Christiansburg, Harrisonburg, Martinsville, and Staunton. They are open to the public and provide job seekers with free access to the internet and computers, as well as assistance writing resumes, online job search, applications, interview tips, and much more. Job fairs and job clubs are also being held in the Career Connections to help individuals access available positions and the resources they need to be successful.

We know the need for job training and employment services throughout our communities is great. We will continue to focus on the needs and how best Goodwill can meet these needs; whether through a new or existing programs, as a partner, or a supporter. We are your Goodwill, serving your community.

Board of Directors 2015

Goodwill Industries of the Valleys is governed by a volunteer Board of Directors that provides vital support through guidance and fiduciary responsibility. The board is comprised of individuals with diverse backgrounds and fairly represents the geographical regions served by the organization.


Harvey Brookins, Jr., Chair, Freedom First Credit Union
Rhonda Shannon, Vice Chair, Carilion Clinic
Howard Lyon, Treasurer, RGC Resources, Inc.
Neil Birkhoff, Secretary, Woods Rogers, PLC
Bruce Phipps, President & CEO, Goodwill Industries of the Valleys


Will Andrews, Scott Insurance
Lewis Bishop, Retired – American National University
Tara Branscom, Cowan Perry, PC
Dr. John Capps, Central Virginia Community College
John Coker, Retired – SunTrust Investment Services
Mike Flint, Integrity Growth Capital
Ed Garner, Retired – Norfolk Southern Corporation
Khaled Hassouna, Virginia Tech
Mae Huff, Retired – City of Roanoke
Robert L. Jeffrey, Jr., – ColorsVA Magazine
Dan Karnes, Retired – US Army/US Army Reserve
Chuck Kiser, Shultz, Kiser & Associates
James Laub, Edward Jones
Nathaniel Marshall, Babcock & Wilcox
Roy Martin, Retired – Goodwill Industries International
Sam Rasoul, ENVIGOR & VA House of Delegates 11th District
Jeffrey Van DorenVan Doren Law Firm

Senior Leadership Team

The Goodwill Industries of the Valleys senior leadership team provides the guidance, management, and vision necessary to achieve successful outcomes for the organization.

Support Center

Bruce Phipps, President & CEO
Jackson Green, Chief Operating Officer
Steven Kelley, Chief Financial Officer
Frank Rogan, Chief Development Officer
Deb Saunders, Chief Compliance Officer
Phil Jones, Senior Vice President, Administration
Kelly Sandridge Coleman, Vice President, Marketing

2502 Melrose Avenue, NW, Suite A
P O Box 6159
Roanoke, VA 24017
(540) 581-0620, Option 4
Fax: (540) 581-0629

Work Training Services

Linda LaMona, Senior Vice President 

2502 Melrose Avenue, NW, Suite C
P O Box 6159
Roanoke, VA 24017
(540) 581-0620, Option 6
Fax: (540) 581-0628

Workforce Development

Mary Ann Gilmer, Vice President

2502 Melrose Avenue, NW, Suite B
P O Box 6159
Roanoke, VA 24017
(540) 581-0620, Option 5
Fax: (540) 342-2397

Commercial Services

Jodi Henrickson, Senior Director

2502 Melrose Avenue, NW, Suite C
P O Box 6159
Roanoke, VA 24017
(540) 581-0620, Option 6
Fax: (540) 581-0628

Donated Goods

Mindy Boyd, Vice President

1489 East Main Street
Salem, VA 24153
(540) 986-1224
Fax: (540) 986-1932