A message from Bruce Phipps, President & CEO and Melinda Payne, 2013 Goodwill Board Chair*

Melinda Payne and Bruce Phipps

“As we look to the future at Goodwill, we will keep our eye on the mission of helping people achieve better lives through work and gaining greater independence.”

*From our 2012 Annual Report

When Edgar Helms developed the Goodwill model shortly after the turn of the Twentieth Century, he was building on a strong work ethic, social entrepreneurship, and the strength inherent in working together.

Goodwill Industries of the Valleys had another extraordinary year in 2012, bringing over $240 million of economic benefit to its service area while placing more than 2,300 people into jobs in the community. Much of that success came from building on the donations model Rev. Helms created while working collaboratively with other organizations to meet community needs.

Historically, Goodwill has partnered with several of the eight Community Colleges that reside within our 31-county service area. Today, we strive to engage even more, concentrating on those in communities with the greatest need for employment services.

Goodwill will work with the Roanoke Redevelopment and Housing Authority to obtain HUD funding for a Choice Neighborhoods initiative. This will impact the area in Roanoke City where Goodwill’s corporate headquarters are located. The initiative will provide meeting space and case management, but more importantly will support positive outcomes in employment and improving access to jobs.

We will continue to focus on informing area youth about the importance of education to their future development. Goodwill will build on our successful Project Search internship program with Carilion Clinic and take Reality Check, a financial fitness program, into schools throughout our service area.

Goodwill is increasing the services in the Eastern Region serving communities near Lynchburg, Charlottesville, and the Shenandoah Valley. A new Jobs Center in Madison Heights houses offices for program staff, a resource room that is open to the public for job search assistance, and the regional donated goods warehouse.

As we look to the future at Goodwill, we will keep our eye on the mission of helping people achieve better lives through work and gaining greater independence. We will develop strong relationships in the communities that we serve, and we will continue to work together to build better communities.

Board of Directors 2014

Goodwill Industries of the Valleys is governed by a volunteer Board of Directors that provides vital support through guidance and fiduciary responsibility. The board is comprised of individuals with diverse backgrounds and fairly represents the geographical regions served by the organization.


Lewis Bishop, Chair, Retired – American National University
Harvey Brookins, Vice-Chair, Freedom First Credit Union
Khaled Hassouna, Secretary, Office of International Research, Education & Development
Ed Garner, Treasurer, Retired – Norfolk Southern Corporation
Bruce Phipps, President & CEO, Goodwill Industries of the Valleys


Neil Birkhoff, Woods Rogers, PLC
Dr. John Capps, Central Virginia Community College
Andrew Dickinson, Retired – Brandon Oaks Retirement Community
Leah Gissy
Sam Rasoul, ENVIGOR
Rhonda Shannon, Carilion Clinic
Jeffrey Van Doren, Van Doren Law Firm
Matt Webb, Scott Insurance
Chuck Kiser, Shultz, Kiser & Associates
James Laub, Edward Jones
Nathaniel Marshall, Babcock & Wilcox
Roy Martin, Retired – Goodwill Industries International
Melinda Payne, City of Salem

Senior Leadership Team

The Goodwill Industries of the Valleys senior leadership team provides the guidance, management, and vision necessary to achieve successful outcomes for the organization.


Bruce Phipps, President & CEO
Jackson Green, Chief Operating Officer
Deb Saunders, Chief Compliance Officer
Phil Jones, Senior Vice President, Administration
Jim Shaver, Vice President, Strategic Development
Lori StohlmannVice President, Finance

2502 Melrose Avenue, NW
Suite A
P O Box 6159
Roanoke, VA 24017
(540) 581-0620
Fax: (540) 581-0629

Services – Work Training and Commercial Services

Linda LaMona, Senior Vice President

2502 Melrose Avenue, NW
Suite C
P O Box 6159
Roanoke, VA 24017
(540) 581-0620
Fax: (540) 581-0628

Workforce Development

Linda Matthews, Senior Vice President

2502 Melrose Avenue, NW
Suite B
P O Box 6159
Roanoke, VA 24017
(540) 581-0620
Fax: (540) 342-2397

Donated Goods

Jerry Kite, Senior Vice President
Mark Brittain, Vice President

1600 North Coulter Street
Staunton, VA 24401
(540) 886-2001
Fax: (540) 886-7112